Q2 2024 UK Delivered Meal Kits & Specialty Foods App Performance

In the second quarter of 2024, the United Kingdom's delivered meal kits and specialty foods sector experienced varied user activity across leading applications. Sensor Tower's data provides insights into the downloads and active user trends for these apps.

HelloFresh: Meal Kit Delivery maintained a steady influx of downloads, peaking at nearly 15K in early May and early June. Weekly active users fluctuated, with a high of 135K in the first week of April and a low of 119K in early May.

Gousto showed a consistent download pattern, ranging from approximately 4K to 5K weekly. The app's active users saw a slight decline from 52K at the start of April to 46K by the end of June.

Vivino: Buy the Right Wine generated revenue throughout the quarter, with an average of about $2.5K per week, and downloads varied, with a notable spike to over 3K in mid-June. Active users peaked at 17K in early May but dipped to around 13K by the quarter's end.

Green Chef: Healthy Recipes saw downloads hover between 1.5K and 2.7K, while active users peaked at 13K in mid-June after starting the quarter at 11K.

Lastly, Naked Wines experienced the lowest download numbers among the group, with less than 1K weekly, but saw a substantial increase to 945 downloads in mid-May. The app did not report active user data for this period.

For more in-depth analysis and insights on app performance, Sensor Tower's comprehensive data provides a valuable resource for understanding market trends and user behavior.